The BubblAR FAQ

What is BubblAR?

BubblAR is a disruptive new Augmented Reality (AR) Platform technology that will allow AR to be “Un-Tethered” from conventional means of placing and controlling AR. The BubblAR Augmented Reality System will be capable of being used Anywhere, Anytime Attached to Anything or Anyone in the Real-World & in Real-Time.

BubblAR will operate via a basic Bubbler APP on any of the tens to hundreds of millions of Smart Phones or Tablets  soon to be operating with UWB (Ultra Wideband) technology.

How Does BubblAR Work?

The technical answer to that question is shown under the IP Section of this website. Basically The BubblAR software interfaces with the latest commercially available technology (i.e.: Smart Phones and Tablets with UWB – Ultra Wideband) . It is not an overly complicated system and it’s designed so that it  will not be difficult to create amazing social, commercial and public benefit opportunities with BubblAR. BubblAR was conceived and designed to be unlike any other AR program or platform. We can tell you that BubblAR does not rely upon the AR industry basics of Visual Triggers, Flat Surfaces, Geo-Location, Wi-Fi  or GPS to operate. See the IP Section of this website for more details.

 

What is the BubblAR App?

The BubblAR Application (The APP) will be a FREELY Distributed APP that will operate on both Android or Apple IOS . The APP is the “operational heart” of the BubblAR system. The BubblAR APP will be upgradeable so that as new BubblAR options are available in different social and commercial situations, all people who have the BubblAR System Software will be able to see and interact with ALL BubblAR based opportunities.

 

Do I need to do any Programming or Code Writing to Use BubblAR?

NO! BubblAR is not an “AR Building” program like most AR programs. There is no coding or programming. BubblAR can use most 3D AR images made by other AR Builder programs for various personal and commercial BubblAR applications, but basically, Bubbler creates its own fundamental, essential AR object for the App User and the User controls all its functions. The BubblAR essential AR Object is called a “Thought Bubble” and it is at the core of BubblAR’s functionality.

 

What is a “Thought Bubble” … and what can I do with it?

There will be no complicated procedure to create this basic AR functionality called a “Thought Bubble”. Thought Bubbles will be created automatically by the BubblAR APP. Bubbler is an AR Platform designed to do 1 of 2 things: 

[1st] Create “Thought Bubbles” for any APP user. Thought Bubbles are “Personal Billboards” that are customizable and totally controllable by the APP User. They are AR images that appear next to, and automatically follow people and objects (stationary or moving) and can also be locked to stationary locations (in commercial applications of the BubblAR tech.)  Thought Bubbles will be visible on any Smart Phone or Tablet screen using the BubblAR APP registered to any user of the Bubbler System.  Registration, like the APP, will be a Free and simple process. Once a person has their Thought Bubble they can customize its look and feel, as well as turn it on and off on demand. Multiple Thought Bubble styles, insert-able text, pictures, etc. can be built and stored in the APP so that a person can set a timer function in the APP so that when they can automatically display specific Thought Bubbles at different times of the day or night. A bubble for commuting, a bubble for the workplace, a bubble for their evening out. BubblAR will be simple to use, to customize, and display so that it can become an integral in-person personal social media that can help people reconnect with other people and not just through online websites – but in-person! Bubbler will have all the communications and sharing capabilities that will make it a new type of “In-person Facebook / WeChat / Snap Chat”.

The [2nd] function of the APP will be to see any and all commercial BubblAR AR Images that may pop up around cities, in stores, at entertainment venues, and many other places. You, the App User, will have the option to see these promotions and advertisements – or not. That is one of the beauties of the BubblAR system. Users can choose to see what they want, when they want – unlike regular advertising that bombards the public at all times and locations. The BubblAR App will be capable of seeing and sorting, on demand, selective BubblAR images.

BubblAR will also work with Cities to establish a “BubblAR City Initiative” that will bring a large number of governmental, personal, and commercial benefits to any city that joins the program.

 

Can BubblAR move with “Real World Objects or People”?

YES! BubblAR AR images are designed to move with any person, object, vehicle, etc. to which it has been anchored. When anchored to a person or an object, like a car, bike, or horse that can move – the AR images travels along with it. But BubblAR can also, with the help of its simple “action hardware” components (simple luggage type locator tags called “ALTags”) , place an AR object in a location designated by the user and then multiple people can view that object (using the BubblAR App) from different distances and perspectives. This creates many marketing, advertising and Entertainment uses that companies and entrepreneurs can turn into business opportunities across the globe. These include tradeshows and product presentations. Additionally, anchoring Thought Bubbles to any type of inventory – from 40 Ft. Containers to new cars in large lots or boxes in warehouses – BubblAR can locate any item, even when the item is frequently moved.  

 

What is the BubblAR City Initiative and how will it Work?

The BubblAR City Initiative (BCI) is a City-Based Marketing and Promotional system that also creates Major City-Wide Fire, Police, Rescue, and Medical options that will enhance any city’s public service capabilities. The BCI has major dynamic uses in Public Safety & Security!  The BCI can be used as a system for locating people in dynamic rescue situations like Fires and Earthquakes.

A BCI will require that a city invest a relatively small amount in hardware (like AR Beacons currently available in the open marketplace) that will facilitate the operation of the BCI in all areas of the city. This will facilitate commercial, social, and governmental uses of Bubbler.

 

Do I need WiFi to Use BubblAR?

NO! BubblAR can use WiFi in certain situations to enhance its functionality – but WiFi IS NOT REQUIRED! BubblAR may use WiFi when a person initially registers the BubblAR APP on our cloud servers. But to use the basic functions of the Thought Bubbles and communications between nearby BubblAR tech, NO WiFi is ever needed. This means that the BubblAR system can be used on boats, at the beach, in the woods, and at other locations where most other AR systems have little or no functionality. BubblAR does not use Visual Triggers, Flat Surfaces, Geo-Location, Wi-Fi, or GPS to function so it has few conventional AR limitations that tether it to specific areas or locations. WEiFi 

 

What are BubblAR’s Competitive Advantages?

BubblAR, once the software is fully developed, will have several competitive advantages – both in technology and marketing. BubblAR’s major competitive advantage is its ability to create commercial opportunities in many markets that currently do not benefit from AR technology. Among those markets, the BubblAR system has the potential to become a truly new type of Social Media. 

The vast majority of AR is structured to do one thing in one way, and fill a market niche for a particular set of customers. BubblAR has the flexibility to fill several roles because it is a “tech platform” untethered by conventional AR ideology and conventions about how and where it should operate. This competitive advantage will allow its many commercial uses (please explore the site for details) to create an ever-growing number of users who will seed the ranks of the BubblAR Social Media system. This will happen because the same software used in the commercial applications will also provide Social Media functionality to every person who has the BubblAR software on their phones.

BubblAR’s second biggest competitive advantage will be its use in situations that have never been addressed by AR. These include a function within (at least) several major global industries: 

[1] Live Entertainment, [2] Tourism, and [3] Trade Shows.

Live Entertainment venues have been in limbo for several years due to the pandemic, but will come back strong in the years to come. Live venues of all sizes will operate thousands of potential BubblAR business opportunities each month – year in and year out. This industry alone could create half to all of BubblAR’s projected annual revenues when fully explored by BubblAR’s licensee’s.

 

Is there any other IP that could endanger the BubblAR Marketplace or Investment in BubblAR Tech?

While there is never a guarantee of “no danger” in any businesses markets or investment, an intensive global Patent Search conducted by BubblAR IP Attorneys has shown that the unique methodologies employed by the BubblAR system do not directly conflict with any other existing IP. There are tens of thousands of AR patents in existence around the world, but only a small number (18) of these possible conflict references came back in our intensive global patent search. Of these 18 references, none shows or “teaches” the unique patent claims in our IP. Further, while some of the search results show AR systems that might possibly be used to provide one or more of the marketable features of BubblAR, not one has the ability to block BubblAR’s place in the marketplace. Currently, no other company (using any of the referenced IP) is operating any business even remotely like the business operations outlined in our presentation or future plans. We always expected competition, and any current or future owner/operator of the BubblAR tech will be ready to compete against all others who may enter the marketplace with any IP slightly similar to BubblAR.

 

The Tourism Industry (with $8.27 TRILLION global revenues) is one of the most lucrative initial markets for BubblAR: which segments of the Tourism industry will be the first to be approached and why?

The Tradeshow market will be among the 3 BubblAR main entry points into B2B and B2C Tourism. BubblAR (or its Licensee) will approach both the Venues (the trade show halls, hotels, and convention centers) and the Trade Show Promoters (the companies who organize and operate the hundreds of global trade shows each year) to license BubblAR tech to be used at the venues. This dual marketing approach (to Venues or Promoters) will be a system of licensing different companies to use our tech for entire venues or individual tradeshows. With the high level of media presence at these locations and events the BubblAR system should quickly gain global notoriety and new users.

The 2nd Tourism Industry Market to be opened will be to the large number of Tour Companies & Promoters. BubblAR’s unique capabilities (see the website section on Tourism) will open a new era in Tour Tech. BubblAR software will revolutionize how tours are arranged and conducted.

 

How does BubblAR tech create value in a Trade Show (B2B)?

BubblAR tech, by creating amazing new AR Images for marketing, and promotional displays at, and above, trade show booths, and even outside the venues, can increase the value for each dollar spent in the marketing budget of any company at a trade show. AR Images have no transportation fees, no union set-up expenses can be changed (almost instantly) on demand. BubblAR tech will have the ability to be rotating 3D AR, Video, and still, images that can be seen up close or at a distance. The freely distributed BubblAR APP will provide each company with a freely distributable AR viewer system that will work on the Smart Phone or Tablet BubblAR of any trade show visitor – without the use of Wi-Fi. BubblAR’s AR Images can be almost any size and can be shown indoors and outside a trade show hall. This flexibility and low cost of setup will make BubblAR AR a high-value marketing tool for any company. BubblAR tech will optimize finding the right contacts easily, provide new promotion options, create a virtual road map of the show to locate booths, as well as the BubblAR tech bringing more visitors to the exhibition to enjoy the new AR experience. See the image (next to this text) as an example of how BubblAR can be used at trade show booths with major images floating in the air above tradeshow booths and outside above buildings.

 

What will be the cost of BubblAR operations in an Exhibit?

The costs for each booth will be created by the Venue or Promoters who have the license from BubblAR and will issue sub-licenses for the BubblAR tech use at the show. – A price for each market and venue will be evaluated and a price per show license will be set per the value of floor space at each show. An international show like the Las Vegas or Shanghai Consumer Electronics Show (CES) will have a different per booth price package from a smaller Shenzhen or Dallas Texas regional or local electronics trade show. Prices will be set by the owners of the license for the Venue or the Trade Show – and they will issue booth-by-booth licenses and provide the BubblAR technology so that each booth can show a specific type and size of AR image (per their contract).

 

How will BubblAR Profit from use of our tech at a trade show?

BubblAR International will sell licenses (to each Venue or Promoter) by year, geographic area, venue, and/or industry. BubblAR’s Director of Marketing will create a licensing system that will include various options to create the greatest revenue stream for our company while making sure the profit potential for the Venue or Promoters creates a high value for them to purchase our services. All licenses will probably have both a basic up-front fee and a continuing royalty revenue stream based on a number of sub-licenses and days of use at any particular venue.

 

How Can I use BubblAR to Market My Company?

Besides using BubblAR tech at a trade show, individual stores and B2C businesses can use BubblAR AR images outside and inside their business locations. BubblAR, in its BubblAR City Initiative, will team up with mass marketing giants like YELP to provide live and in-person AR views using BubblAR tech to show where businesses are located, what products they are promoting, and other AR images and data to help market the store to nearby potential customers. Additionally, AR Promotional Ads and Games can be constructed with BubblAR tech that can bring new customers to companies and create interest in using a company’s products.

 

Can I use BubblAR to Create AR Images Anywhere?

YES.   This BubblAR tech allows the anchoring of AR images to anything, anywhere that follows people and or objects in the real world in real-time motion via the use of Smart Phones, tablets, AR Glasses and ALTags.  BubblAR Thought Bubbles can automatically be generated by the BubblAR APP for its user. Other AR images, that a user wishes to use commercially, will be able to be produced by the user in 3D AR (within other 3rd party software) or created by, and purchased from, a 3rd party AR company. The images can then be linked to the BubblAR AR system and can be anchored to an object, person, or location. Location-anchored 3D AR images can be animated or still images. These images will be capable of being seen from multiple angles and in perspective based on the location of the viewer.

 

What are other Major Industries that can benefit from BubblAR Tech?

Within the Tourism industry the major markets are Trade shows, Cruise Ships, Amusement Parks, Ski Areas, Guided Tours, Museums, Expeditions, etc. Other industry sectors that can benefit from BubblAR Tech are Hospital Security & Management; Education; Containerized Freight Management and Shipyard Inventory Control; Elder Care Homes Management & Security; Law Enforcement; Loss recovery Systems; Factory & Warehouse Inventory Control; Jails & Prison Management & Security; Search & Rescue; and  Evidence Room Inventory Control; Fire Fighting; and Military Operations.

It is expected that many new uses in many different industries will be created around the BubblAR system technology by clever entrepreneurs.