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AN OPEN INVITATION TO
CREATIVE ENTREPRENEURS
BubblAR was conceived as a “Open – Free form” Augmented Reality Platform aimed at Entrepreneurs. BubblAR has freedom of visual expression that is not tethered to the conventional realities of AR as it has been structured since its inception. Entrepreneurs, and businesses of all sizes and structures, are encouraged to look at BubblAR as a technology put in place to facilitate your creativity – socially, artistically and especially in commercial ventures. From the small home-based business ventures, like the creation of custom personal Thought Bubbles (like the one at right) to mega-ventures in Warehouse & Container Inventories, and Indoor and Outdoor Advertising, – This section of the BubblAR website is meant to explore a variety of different potential thought exercises in the uses of the BubblAR tech platform. It is not a comprehensive overview of how BubblAR tech could be used, only a starting point to encourage Entrepreneurial thinking and creativity about BubblAR-based possible business ventures.
SHIPYARDS, CUSTOMS AREAS AND CONTAINERS
BubblAR has huge potential as a tracking, identification and location system for use in Shipyards, Container Yards and Customs Ports anywhere in the world. The BubblAR custom Container app will be a software suite designed to optimize shipyard operations. It will be designed to help manage the entire shipyard in a real-time mode and in a more visual way than ever before possible. Being able to see what’s inside each container & what operator is moving which goods in real-time will be visually available on a direct view (shown at left and below) and an AR map system that can be rotated, zoomed in or out, and provide a wealth of details on any item/container in the ship yard, including docked, arriving and departing ships, and their personnel. The system can operate in visual map mode, helping to control the movement of the goods from any vantage point in the yard with the use of a tablet, and especially from the control room with a large touch screen and access to multiple cameras around the yard. This app will help with product access, inventory and physical control not only for shipyards but a port’s Customs operations, informing Customs officers of what, and how many, items are supposed to be inside each container before doing a product inspection or container check. It will provide item count, item description, shipping orders, final destination, etc. AR can even show an exploded view of what should be in each actual product box in each container (see the section on PHYSICAL AND ELECTRONIC GAME MARKETING for an example of a product exploded view). This can help with x-ray scans to speed up and verify the contents of each container. Visual records of what container is in what spot can help with container routing and management to speed up shipyard control and management. A digital record of containers In & Out will also facilitate many operations and investigations.
PHYSICAL AND ELECTRONIC GAME MARKETING
The use of the BubblAR technology in Stores has many applications. Since the BubblAR AR can be activated by simple and inexpensive ALTags that can be affixed to all types of product boxes, the BubblAR system can see the products within its area of view and provide a list of the different products available. When a user selects a “Physical” product for review (as opposed to a computer/electronic game) the ALTag for that product will provide all types of available visual data that can be retrieved for review. The basic store box file can be an “Open Box” file. The Open Box file (as shown at right displaying a selected game in a game store) will display an AR view of the contents of the box. The user will be able to rotate the view and enlarge the view to get a better look at all the parts within the product box. Most stores do not allow customers to open sealed boxes and thus the potential buyer cannot see what they are actually buying. With the BubblAR Open Box marketing system the customer / BubblAR system user can get a detailed view of exactly what comes in the product box they are buying, as well as specifications and buyer reviews. Multiple BubblAR Users can be looking at the same, or different “exploded” boxes in the same store area due to there being no actual visual field overlap between the Users. The use of BubblAR technology to isolate and activate AR files for specific products facilitates a higher quality shopping experience, and potentially increases sales. The same system is available to review also Video Games. The ALTag on the video game will show a limited AR video review of the game playing in 3D in the air in front of the User so they can get a feel for the action in the game.
AT MANUFACTURER PRODUCTION TRACKING AND IN-STORE MARKETING
The use of ALTags to anchor BubblAR tech to a wide variety of goods – 1st at the factory and then in the retail environment – can 1st provide a more comprehensive manufacturing control of a product inventory and enhance its quality control. Then secondly provide an “In-Product” visual AR marketing and sales capability that can move with the individual product wherever it is placed in the store. Nowadays with less customer service and sales people on the sales floor of most stores the BubblAR’s integrated ALTag ability to present a fine-tuned stand-alone sale pitch for individual products will greatly enhance the stores’ ability to sell the product. Customers roaming the stores can find and watch BubblAR tech based marketing and sales information right on their phones as they find products of interest. This will make brick & mortar shopping a more fun and enjoyable user experience. The shopper only needs to look at the product of interest via the BubblAR App in their Smart Phone or Tablet to see all potential specifications about the product as well as an animated or video presentation, complete with audio, about the use of the product. Additionally, some products that need at home assembly or cables type connections can have a BubblAR AR presentation capability downloaded (at the store) into the ALTag that is integrated into the product.
ASSET RECOVERY INSURANCE
When a store sells a BubblAR ALTag enhanced product of any major value, the product can have its ALTag activated with “BubblAR Asset Recovery Insurance” (BARI) for a minimal yearly renewable fee. The BARI, once activated, in the ALTag integral to the product, will remain “silent” until the product’s owner reports the theft of the product to a “Hotline” set up by the Entrepreneurial company selling the BARI service. Once reported, the ALTag will be listed in the BubblAR “Stolen Registry” available to both Law enforcement and commercial Asset Recovery companies. When Police or Asset Recovery Agents scan areas of the city, using special BubblAR Asset Recovery Software, the stolen products (i.e.: Cars, Bikes, High End electronics, Smart Phones, etc.) will be “pinged” and emit their large AR Thought Bubble with their Stolen Registry Number. This will allow either the Police or Asset Recovery Agents (if allowed) to recover the items. Imagine Police cruising the streets and highways being able to see (invisible to all others) large “Stolen Vehicle Registry” Thought Bubbles above stolen vehicles. It could revolutionize the recovery of stolen vehicles and merchandise.
OUTDOOR ADVERTISING, MARKETING AND INTERACTIVE CONTESTS
The use of the BubblAR technology will allow commercial ALTag (and Beacons where needed) to be located at any location (i.e: Buildings, Store Fronts, Amusement Parks, Museums, Roadside Billboards, Above Buses, Trucks, Buildings, etc.) and create a stationary or mobile AR display (Still, Animated or Video) that can be seen by any BubblAR system user via their Smart Phone, Tablet or Smart AR Glasses. Unlike the Pokémon Go system (which utilizes GPS and was tasked with a single use) the BubblAR tech will be able to accomplish many different advertising, marketing and gaming goals. As shown at left, the “SKY Vision Contest” system can place a BubblAR anchored AR image (i.e.: a client Logo, a product image, etc.) that slowly spins at a specific location (in the sky next to a building in this example) but is unseen without the use of the BubblAR App. This capability can be licensed to advertising, marketing, Real Estate management companies, etc.. The BubblAR technology Images can be remotely changeable, and controlled via the companies with the licenses to market the tech. The AR is only visible when wanted, and not a constant eye-sore like a lot of Conventional Advertising Mediums. Remote BubblAR technology can activate and change the different Ads, Images, Logos or Messages at any time. Many Different Uses Are envisioned for the “SKY Vision” BubblAR system including games, promotional uses and especially Contests. Contests to find AR visual clues, and with the clues visual locations promoted on specific participating Internet sites, radio stations and/or in print media – the images can be viewed and captured via the BubblAR Contest App (a downloadable addition to the normal BubblAR App – and available from the Contest provider), and reported via normal texting of the images to the contest central company. People (BubblAR Contest Players) who find, capture and report the required number of “Clues” (which may be company logos, product images, etc.) will be eligible for prizes like concert tickets, free gasoline or other valuable giveaways. It is anticipated that clever Entrepreneurs will find many ways to use the BubblAR tech to create interesting Marketing and Contest based revenue streams for a variety of clients.
MISSING CHILD LOCATION SYSTEM
A Parent’s worst nightmare is a missing Child. Amber Alerts help notify a wide area but many times a missing child is just somewhere close, “lost” in a crowd, a mall, an airport, etc. Having a BubblAR ALTag somewhere on a child may be the future of locating and notifying parents that their child is OK. Like the “Stolen Registry” a “Missing Child Notification” broadcast from a parent’s BubblAR App could trigger a “Find a Friend” type BubblAR scan of all close by BubblAR App equipped Smart Phones (See the Intellectual Property page for details on how this BubblAR feature will work) to create a “LOST KID” visual frame when the child was viewed by any of the BubblAR app equipped phones. This would instantly connect back to the parent to be able to get a bearing on the child’s location as well as connecting the parent to the viewing phone. This could also be a service supplied by a beacon network to any large arena, airport, mall, as well as being a part of any community’s “BubblAR City Initiative” (see the “Other Important Services Menu tab).
ACCURATE LOCATION OF INVENTORY
BubblAR can be used as a tracking, identification and location system for use in any Warehouse or Storage facility. The BubblAR system has the ability to keep track of goods in manufacturing lines, Car lots and any other location where large numbers of moveable merchandise is temporarily stored. The use of the BubblAR system has widespread use in control of all the goods and products stored in a warehouse, identifying each article within its package, providing detailed information/description about the items stored, number of items per box, visual location, final destination/buyer, lot series, shipping order, etc. It will create a visual map that can be used to operate the facilities in person, at a distance, or even from a remote-control room. BubblAR will help save operational time by helping to decrease the time required to find the goods within any facility. With the BubblAR integral counting system, the app will provide information about how many products are loaded in the packages/containers improving loading times and inventory control. This same BubblAR system can be used at car manufacturers shipment and storage lots; in this case it will provide a car’s description, history, visual location, the name of the person buying the car or the final destination for that car (stores, buyers, etc). The BubblAR system will visually help to find the desired vehicle in no time.
RETAIL CAR SALES
The same BubblAR system (as shown above for large scale inventory) can be used at car retail car lots. This smaller scale application is 2-fold inasmuch as it will provide the lot’s management with a car’s description, history, visual location and the name of the person buying the car. The 2nd BubblAR tech functionality is similar to the IN-STORE MARKETING shown earlier in this page. The BubblAR system will visually help customers to find the desired vehicle by showing them various ALTag based still and video attributes of the vehicle. This customer marketing help can be by itself or as an adjunct to the salesperson on the lot. The image below shows a BubblAR App Tablet view of several sold vehicles on the lot that are ready to be delivered.
OVERCOMING ADVERTISING LIMITATIONS
Several products like alcohol, cigarettes and sexually oriented items have (at least in the USA Marketspace) limited access to some forms of general advertising and promotion. BubblAR tech AR can offer new and unique ways to insert these products into a visual advertisement without offending the general public or being where children might be exposed to their messages.
SPEAK YOUR MIND!
The “Speaker” market is already a huge international business. But it has not really had any great innovations in many years. BubblAR tech may, when introduced by some creative Entrepreneurs, change that! Speakers will be able to: [1] have Thought Bubbles shown to them but hidden from the general audience; [2] Have comments from the audience create a percentage-based focus group with results visible to the audience; and [3] allow all audience members to “speak their minds” via Thought Bubbles randomly shown on the front of the room screen. Many more ideas and options to bring BubblAR tech innovations to this global industry are waiting for some creative Entrepreneurs to bring them to the marketplace.
